Aviation food service packaging company, Airware, is celebrating its successful first year of business since it launched operations in December 2011.

Thursday 14th February 2013

The Atlanta, Georgia-headquartered company provides high quality aviation packaging for on board food provision and serves the business aviation and commercial airline charter sectors. In the last twelve months, Airware has grown from a small initial client base to a current customer portfolio of over 50 active accounts, including many Fortune 50 companies.

Founded by experienced business aviation catering professionals Amanda Kraft, CEO and Eric Posey, MD, Airware was established to meet the needs of small inflight caterers that require attractive catering products for their clientele that work well in the niche general aviation market.

Airware uniquely allows caterers and flight departments to order a wide variety of packaging in small quantities. The capacity to order lower amounts is a real bonus for clients that want specific items but don't have requirements for thousands of each piece. "It saves space in their own facility, enables them to present their catering exactly as they want and keeps their customers happy," says Kraft.

"Private aviation passengers are discerning. They require food to be served in attractive, quality, contemporary packaging that is eco-friendly, sustainable, and increasingly, in smaller portion sizes. The traditional trays and boxes that have been used for years are tired and overdone. Our clients want something fresh that fits the confines of the aircraft galley. We spotted a need in the market, and haven't looked back."

The company's complete product line of 750 items includes everything from fine china and crystal to environmentally friendly disposables and Kraft continues to seek out new items for the growing portfolio. The young business also supports aircraft owners and operators who wish to select crockery and cutlery options beyond the manufacturer options during the completion or refurbishment process of their aircraft.

In addition Airware provides a bespoke service that seeks out client's preferred designs and has found this to be a key driver of Airware's expansion as it saves clients both valuable time and effort. In response to customer demand, the company is now exploring the opportunity of designing and marketing its own line of packaging exclusively for private aviation.

The client portfolio features flight departments, corporate air charter operators and individual customers. Laura Friedrich, Head of Inflight Catering at Rita's Catering in Boston comments: "It is refreshing to work with a company that is specifically focused on this industry and supplies such a wide variety of products. It has made my life so much easier to work with one vendor instead of multiple, many of whom didn't understand the nuances of inflight service."


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