Alison Price On Air marks second year of business at EBACE Cabin Crew Symposium.

Tuesday 24th April 2012

The London-based in-flight catering business Alison Price On Air, a division of Alison Price Catering, will be celebrating a second year of business at this year's EBACE, Geneva, 13-16 May, when Managing Director Daniel Hulme, sits on the Cabin Crew Symposium panel as the in-flight catering expert.

In the last twelve months Alison Price on Air has experienced growth of more than 400%. The increase has been driven by new customers joining the roster, increased requests from existing clients and raised demand from long haul flights to the Middle East, India and USA.

It has also benefited from passing the rigorous security and safety tests to win Department for Transport clearance at London's busiest executive aviation airports. The customer portfolio now features over 100 clients including leading names such as Gama, ExecuJet, Perfect Aviation and Global Jet. "When we launched into the peak of the economic crisis many people said that we were mad," says Hulme. "However we spotted a gap in the market.

Passengers demanded impressive food and flight attendants needed it to be uncomplicated to prepare. We created a system that enabled this and have also invested in education of flight attendants. Consequently they have become more interested and focused on providing their passengers with the best meals possible and are our best advocates."

Olympics stimulate team expansion:

Looking forward Hulme is preparing strategy to cope with the expected upturn in business at the Olympics for which he has already received orders from key sponsors. Satellite kitchens, motorbike delivery couriers and new partnerships are just some of the initiatives that Hulme is setting in place. He is also expanding resources and this summer will see two more chefs added to the team. One will be a senior kitchen chef who will run the Alison Price on Air business as an independent division separate from Alison Price Catering. "This is a big step for us," says Hulme about the separation. "It speaks volumes about our business partner's confidence in our abilities and enables us to have our own independent chef creating specific Alison Price on Air menus, devising new methods of presentation and researching new partners to improve on our current service."

The team expansion will also support planned development into the high volume, heavy jet charter business. Alison Price on Air recently completed its first large volume catering request and Hulme sees many possibilities in this area. "Our origins with Alison Price sit within the large event catering sector so we have the experience and the know how to provide food in an efficient and convenient manner to the jet market. We can combine these two elements to create an exciting new product range," says Hulme about the potential.

Hulme will be attending this year's EBACE where he will join the Cabin Crew Symposium panel established in 2011 to support flight attendants. "It's an honour to have been asked for a second consecutive year to represent business aviation catering services and demonstrates that our commitment to the industry is recognised," says Hulme.

The Cabin Crew Symposium will take place between 09.30 and 19.00 on 16 May 2012 at the Palexpo Centre at Geneva airport.

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