The Jet Business appoints Emerald Media

Tuesday 3rd January 2012

Emerald Media, the boutique aviation PR agency, has been appointed to handle the media launch of The Jet Business, the world's first corporate aviation showroom for business jet aircraft. The Jet Business ( is one of the biggest and most innovative design projects in central London to complete in 2011, with a full scale cabin mock-up of an Airbus Corporate Jet in its front window.

The Jet Business formally opens its doors in January 2012 at One Grosvenor Place, London SW1X 7JH and by appointment only, individuals and corporations can enjoy a fully immersive and educational experience. With no affiliation to any business jet manufacturer, The Jet Business will provide visitors with independent and impartial advice. Under one roof, potential buyers can be educated on the widest range of business jets, both new and pre-owned, available on the market today. A bespoke iPad application powers the showroom's technology and compares and contrasts the various aircraft types to an individual's profiles, while full time analysts and business intelligence teams create the information engine which delivers unique market data.

The Jet Business, with its floor to ceiling screens running the length of the showroom, where full size 1:1 cabin cross sections and floor plans of the majority of jets can be displayed, is already being heralded as a game changer in executive aircraft trading by the manufacturers, clients and industry authorities. It pledges a fully immersive experience and more transparent experience for prospective buyers who are guided through the whole transaction process.

Founding director is Steve Varsano who brings three decades of global experience brokering aircraft. The Jet Business is the culmination of five years' planning and shaping. He describes The Jet Business as the first consumer brand in business jet trading and believes that its client base will be truly international. Every individual or company that can or will own a business aircraft travels through London at some point. Although holding a global presence, The Jet Business believes its main clientele will be based in Russia/CIS, Asia, Europe, Middle East, India and Africa.

Emerald Media, based in Hampshire, UK, has supported clients involved in business aviation since 2004. It has offices in Dubai, Germany, Spain and the USA and is a European partner in LeadingEdge Communications with associates in Asia and Australia.

If you would like an appointment to visit The Jet Business please contact Emerald Media on 01962 736600 or email

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