PLAY airlines expands partnership with Dohop to launch PLAY Connect retail platform

Friday 7th June 2024

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  • PLAY airlines expands partnership with Dohop to launch PLAY Connect retail platform

June 6th, 2024 Reykjavík, Iceland - PLAY  airlines, Iceland’s  growing low-cost airline, is marking its third anniversary by  expanding its partnership  with Dohop to become a retail partner  with the launch of  PLAY Connect .  


Free from the limitations of traditional interline and codeshare agreements, PLAY is expanding its network and tapping into new demand by  connecting to five launch partners, including Norwegian, Azores Airlines, and SKY express, with more partners to come. This allows them to offer their customers an additional 600 weekly flight connections, bringing them to new destinations across the U.S. and Europe, like the Nordics and the Greek islands.


With 80 new destinations available, PLAY Connect enables travellers to conveniently book flight connections across multiple airline partners including ancillaries in a single booking process,  complementing its own 40 destinations served by its Airbus A320/A321 fleet.


Bookings made through PLAY Connect are covered by Dohop’s highly-rated passenger connection service, which provides assistance in case flight delays or cancellations impact the onward journey.


“Aligning with Dohop early in our journey, initially as a supplier, has proven to be  smart a s it has considerably  extended the reach of our brand,” commented Tatiana Shirokova, Head of Distribution  at PLAY  airlines.  “ Today, we’re excited to introduce PLAY Connect, which allows us to strengthen and broaden our offering to more destinations across the U.S. and Europe.  We  can reach new customers and  grow incremental revenue  while our passengers benefit from more options  and reliable connections,” she said.   


“We are delighted to  expand our collaboration with PLA Y airlines to support their growth ambitions,” added Sarah Hanan, C CO  of Dohop.  “PLAY has built a very impressive network within three years and we  look forward to enabling further partnerships for them, making connected travel simpler and more accessible.”




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Airbus A320neo of PLAY airlines



About PLAY  airlines


PLAY  airlines (branded as Fly PLAY) is an Icelandic low-cost airline which started operations in June 2021.  It now flies to 36 destinations in Europe and five in North America from Iceland.  Its fleet, among the youngest in Europe, consists of 10 Airbus A320/A321 neo aircraft.  PLAY carried  1.5 million passengers in 2023 with an average 83.4% load factor .  In 2022, PLAY was awarded the Start-up of the Year by CAPA - Centre for Aviation.  PLAY, with its distinctive all red Airbus A320/A321 neo aircraft will welcome two more aircraft in 2025.  The airline is aiming for a fleet of 20 by 2030.  Its latest Airbus is an A321 (neo) in a 217-seat layout.


About Dohop  


Dohop is a European market leader for alternative interline solutions based in Reykjavik, Iceland. Through facilitating simple and profitable air-to-air and air-to-ground interline partnerships, Dohop empowers airlines and their intermodal partners to unlock unlimited connections and tap into new demand through new partnership opportunities. Dohop als o provides connection services that hold a high performing 4.6 TrustScore.


Founded in 2004, Dohop’s team of 100 passionate travel technology experts have enabled new opportunities for connecting journeys for the company’s ever-growing network of  85 airlines and travel providers, including easyJet, Transavia, Air France, Vueling, and Air Transat. 


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Media contact: 

Emerald Media Ltd. 

Alison Chambers/Liz Danner 

T: +44 (0) 7881 628057 



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