Emerald Media establishes New Lifestyle PR arm.

Monday 21st September, 2009

Emerald Media establishes New Lifestyle PR arm.

Emerald Media is expanding its horizons with an entree into lifestyle PR. The move follows five years continuous activity supporting the business aviation fraternity with public relations representation for business airports, charter operators, suppliers and OEM clients.

Emerald Media first entered the business aviation arena supporting the leading Italian manufacturer Piaggio and the UK based Bookajet. Clients today include The ExecuJet Aviation Group, Arinc, PremiAir, London Oxford Airport, and Project Phoenix.

Emerald Lifestyle will be centred in Mallorca, and headed by Jane Stanbury who brings a wealth of experience from the hotel, travel, and concierge sector through her role as director and founder of tailor-made travel service Balearic Discovery. Mallorca is the ideal location to grow this new venture as the private jet market is strong, it has close proximity to the bustling Cote D’Azur and reflects the growth and expansion of the luxury travel sector in the Mediterranean corridor.

The decision to set up a dedicated office for lifestyle follows the signing this month of Fosh Food which is working with Emerald to increase its visibility in the UK and Europe. Fosh Food is led by British chef Marc Fosh who moved to Spain over 15 years ago and thrived with the Spanish resurgence onto the international gourmet market. Having developed his own unique style of cuisine focusing on fresh ingredients and quality of produce, to which he adds a touch of inspired genius Marc became the first British chef ever to earn a Michelin star in Spain. His food is modern, yet simple, cuisine with clean tastes complemented by depths of flavour and presentation and he has earned a European wide reputation as an innovative chef. As well as restaurants the Fosh Food team also provide event catering internationally, yacht provisioning and run a boutique cookery centre in the heart of Palma, Mallorca. “We are pleased to be working with Emerald owing to their extensive network of connections with in the lifestyle community and their enthusiastic can do attitude” says Fosh.

The Mallorca office is already working with the stylish Hotel Cala Sant Vicenç, Corporate Jets XXI in Barcelona and Assistair who are based in Palma with Fixed Base Operations in Valencia, Barcelona and Girona. Emerald has also been supporting the Jumeirah Group’s ongoing project to open a new luxury five star property in Puerto Soller. For the future Emerald is looking to sign up concierge services, yacht brokers and other businesses that complement the private aviation lifestyle.

“In these challenging times it is important to be creative, and recognise opportunities to diversify. Now is the time to be thinking a little differently,” said Alison Chambers, Principal of Emerald Media, “Creating a lifestyle division is a natural progression for us and we are excited about the new opportunities it presents and delighted to be working with such a talented and innovative team as Fosh.”