clickair launches the in-flight take-airway menu

Wednesday 18th March, 2009

clickair becomes the first airline in the world to offer a take-away menu (“Take Airway”) especially prepared for travellers planning a short stay in one of clickair’s destinations. This innovative culinary option is part of the airline’s new onboard catering service.

The entire menu has a Mediterranean flavour. It has been created from top-quality, fresh produce to offer a selection of salads, market garden vegetables, freshly-chopped fruit, sandwiches prepared with special breads and gourmet sauces to enhance flavours. The new menu selections have been designed to suit the tastes of every traveller; including menus for two, an executive menu and menus specifically for children.

New airborne cuisine in response to demand
The new clickair menu has been created in response to comments from more than 15,000 travellers surveyed over a period of six months. The collected data identified three types of flight ‘diners’: those travelling predominantly for leisure, often with children; those travelling with their partner; and those travelling for business purposes - on certain routes the latter category comprises more than 40% of passengers.

Based on the information gathered, the new clickair menu selections mirrors the tastes and requirements of every traveller - an economy menu for families and those travelling on a limited budget; a children’s menu, to entertain as well as provide them with healthy food options; a menu for two, designed for sharing; and an executive menu that caters to the needs of people travelling for business purposes and who need to recharge their batteries, without feeling bloated.

“At clickair, we continually endeavour to develop innovative ideas based on what passengers want,” says Jaime Lloret, Marketing Director for clickair. “The new catering service is a reflection of our passengers’ requests. For example, many travellers, particularly business travellers, commented that during one-day business trips they often lack the time to even eat a meal. Accordingly, our in-flight menus may now be purchased as ‘take-airway’.

The onboard catering can be paid for in cash or by using a credit or debit card. Furthermore, a new restaurant voucher payment method has now been added (Cheque Gourmet, Restaurante Pass and Tickets Restaurant).

About clickair
clickair flies to 45 destinations in Spain, Continental Europe, the British Isles and North Africa with a dedicated fleet of Airbus A320 aircraft. Since it began operating on 1 October 2006, the airline has carried 11 million passengers from its main base in Barcelona, as well as in Seville, Malaga, Valencia and Bilbao. According to confirmed data, clickair is the most punctual airline company in Europe when compared with its main competitors (Spanair, easyjet and Air Europa). The company is currently undergoing a merger with the airline Vueling, an operation that is expected to be finalised during the summer of 2009.