Emerald Media join with GearUp.TV.
Emerald Media and GearUp.TV are joining forces to offer a novel media package for companies wishing to publicise their news and services ahead of the European Business Aviation Convention & Exhibition (EBACE) in Geneva from 22-24 May 2017.
The package will comprise a written press release from the Emerald Media teamto a client brief, along with a two-minute video comprising an interview, your own images(and video if you have it) plus infographics from GearUp.TV.
Why add video?
• You can 'show' as well as 'tell'
• You can detail it with facts and quotes from the release
• You can get creative with multimedia
• You can build authority by using a journalist as the interviewer
• You can share on multiple social media platforms
The offering will cover an initial interview (with a visit to the client where possible, or a recorded video conference call), editor's note fact sheet, distribution via Emerald Media's 800+ named media database and through GearUp.TV's weekly newsletter, which is delivered to 65,000+ business aviation practitioners, including GearUp.TV's own list, plus Fly Corporate and BlueSky News' subscribers.
Video interviews will be recorded on location or with green screen at a studio according to geographic demand.
Heading up this project are Alison Chambers, founder of Emerald Media; and Liz Moscrop, founder of GearUp.TV.
Alison has decades of experience in all avenues of aviation and is now considered an influencer in the industry, regularly contributing ideas to various associations and conferences and facilitating industry introductions.
Liz is an award-winning business aviation journalist who has written for Arabian Aerospace, Business Jet Traveler, Corporate Jet Investor, The Daily Telegraph, The Financial Times, Flight Global, Fly Corporate, and The Robb Report among others. She launched her own venture, GearUp TV, at NBAA last October with a team of experienced videographers, editors and journalists.
Alison Chambers explained, "At Emerald Media we know how important it is to maintain a fresh approach to public relations. GearUp.TV is a terrific new platform that is getting positive feedback, so marrying written PR with this exciting new digital venture will ensure maximum coverage at one of the busiest industry shows of the year."
"Having been on the receiving end of Emerald Media's public relations campaigns, particularly during shows, we can confidently say that they really are top notch," continued Liz Moscrop. "Adding video to the mix is bringing PR right up to date."
This special package is being offered an all-inclusive rate of £3,300 (plus VAT). It will be readied for distribution and airing coinciding with EBACE week, or earlier to suit.
Offer available from now until 5th May, 2017.
About Emerald Media:
Emerald Media offers international industry expertise across the airline, aerospace and business aviation industries, helping clients to punch above their weight using innovative media activity and maximizing its network of contacts.
Established in 1993 by former aviation journalists (Flight International, Commuter World, Professional Pilot, C/R News/International principals) Alison Chambers and Kelly Murphy, Emerald Media is based in the UK and USA.
Its internationally experienced team of consultants/writers each hold different backgrounds and specialist skills, all dedicated to producing results-driven, intelligent campaigns. Emerald Media and its associates offer 24/7 coverage in three time-zones: UK/Europe, USA/Canada and Asia Pacific.
GearUp.TV creates video for social media sharing across the private aviation industry, both in pre-shot footage and live-streamed form. The company helps spread the true story of private aviation and can help clients broadcast their message using social media platforms. The senior management team comprises individuals with decades of experience in business aviation, communications and technology.
Stephanie Taylor Faye Goodyear
Emerald Media GearUpTV
T: +44 1420 560094 T: +44 7541 546062
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